Tag Archive for 'Advertise'

Advertising 101: Commenting

Published
by
darcy
on March 16, 2008
in Uncategorized
. 0 Comments

When many people first establish a blog, the first thing they should do (after posting some content) is draw visitors to that content. There are many avenues to this goal, both paid and free, but I’m going to take about one of the most basic, easy and simple methods: Commenting similar blogs.

Say you run a blog about your favorite subject. Shoes, Bags, Fashion, Fishing, Video Games - it doesn’t matter. Whatever it is, you probably read other people’s blogs on the same subject. You might even spend more time reading other people’s blogs, than working on your own blog. Don’t worry, you aren’t neglecting your blog, in fact, you could soon be helping it!


When you read about something interesting over at a similar blog, why not simply leave a comment? Put in your name, email and url and then anyone who happens to read the comments on that blog, will automatically be exposed to a link to your site (or whatever URL you put in there), and because you’re commenting on the most interesting posts, the higher the chance that other people will read it and comment it and be exposed to your link!

For example, here are a few Webmaster, Blogging and Money-Making Blogs that allow link-backs that you should check out:

Now Mashable, for example, has 155K (Yes, 155,000) RSS Readers according to Feedburner. And according to Mashable themselves, they have over 5,000,000 page views a month. Now, if only 0.1% of those pageviews are exposed to your link, that’s 5,000 free exposures. Now, if only 1% of those exposed to your link actually click it, that’s still 50 free visitors a month with absolutely no paid advertising! Now, comment a bit more, say…10 comments a month. Those numbers go up to 50,000 free exposures and 500 free visitors each month!

Now multiply these figures by many times by commenting on many, many blogs and you’ve got a steady influx or new visitors to your website! Well done, you’re advertising your site for free AND to a relative audience. Stay tuned for more advertising tips  ;-)