Beginning next week, and starting with a small group of publishers, Feedburner (if you aren’t already sending your RSS through them, do so now) will begin to roll out Adsense for RSS feeds, as they announced on their blog. So this means that in addition to reading a nice, clean and convenient RSS feed from one of your favorite blogs, you’ll be reading a nice, clean and convenient RSS feed, plus some contextual advertising thanks to Google. This means that the ads you see will be semi-relevant to the content you’re reading.
This should be good news for publishers and bloggers looking to make an extra few pennies out of their readers, but bad news for readers who chose RSS to escape the annoying ads and bandwidth-heavy content. So far, attempts at monetizing RSS feeds have been poor at best, but now with google owning Feedburner, as well as one of the biggest RSS readers (google reader) and having a huge advertiser base (adsense, adwords), the tides could be turning.
If you operate a blog and haven’t signed up to feedburner already, we advise you do so now, and in a few weeks you could be earning some extra pennies from feed-based adsense.
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